Turn The Tide With Turtle Jelly Bomb

A bath bomb with a message
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At the current rate, it’s predicted that our oceans will contain more plastics than fish by 2050. -Ellen Macarthur Foundation

The devastating impact of plastic pollution on our oceans has surfaced. Images of great garbage patches, seals tangled in debris and whales dying with bellies filled with plastic are flooding the media. Although it’s hard to look at and terrible to imagine, it’s important that we understand the effects of the plastics we all use. It’s stories like these that are driving positive change.

Globally, governments are banning single-use plastic items like straws, plastic bags and Styrofoam containers. And more importantly, individuals are changing their habits by refusing these items where they’re still allowed by law.

Sea turtles are at great risk when it comes to ocean plastic. They mistake floating plastic bags for jellyfish and eat them. They also ingest smaller pieces of plastic that get tangled in seagrass, filling their stomachs with material that won’t break down and provides no nutrition. Many are killed each year as a direct result of plastic debris in the ocean.

To help spread the message about the danger that plastics in the sea pose to marine life, we’ve created Turtle Jelly Bomb. This packaging-free bath bomb fizzes in your tub, releasing softening seaweed jelly, sea salt and a grounding fragrance of cypress, sandalwood and pine. From the belly of the turtle, agar agar strands emerge, floating in the water as a reminder of the threat sea turtles face. For an even bigger impact in your tub, check out the extra large Turtle Immersion Jelly Bomb!

Turtle Jelly Bomb in action

Turtle Jelly Bomb in action

As we begin to think of our individual contributions to the global plastic problem, turning to products that don’t come with single-use plastic packaging is a great place to start. Here at Lush we’ve always championed a minimal packaging approach. Product inventor and Lush co-founder Mo Constantine says, “I began unintentionally making naked products and I’ve gone down that route ever since. My first invention was the shampoo bar in the late eighties. Since then we’ve taken the concept much further.”

From solid shampoo bars to bath bombs and soaps , nude is not new to Lush. But in a time when plastic pollution is a growing problem, it makes even more sense to branch out and push the boundaries just a little further.

Looking to reduce your plastic footprint? Browse all our naked cosmetics and discover how you can reduce plastic in your day-to-day life.

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