Reduce Packaging Waste with Lush

The future looks naked
down arrow

When it comes to packaging, less is more, and none is even better.

Excess packaging is everywhere: from food and clothing to cosmetics and toys. And although businesses and governments are making progress by eliminating items like plastic bags and straws, there’s still a long way to go: loads of excess packaging is ending up in our landfills and oceans. As consumers, one way we can reduce our impact is by choosing unpackaged items wherever possible, and here at Lush, we make it easy.

More than 35 percent of our products are totally unpackaged, or as we like to say, naked. Our passion for reducing packaging starts in our labs, where our product inventors challenge themselves to come up with naked alternatives to traditionally packaged products. Whether you’re looking to make a naked swap in your skincare, haircare or shower routine, we’ve got you covered!

Skincare

Take our 7 To 3 Cleansing Pads for example. They’re just like the disposable makeup wipes you’re already familiar with, but are completely biodegradable, packaging-free and you’ll get 3-5 uses out of each one! Plus, check out Full of Grace: a rich, softening facial serum that’s packed with antioxidant-rich Portobello mushrooms and readily-absorbed cupuaçu butter. It softens, hydrates and nourishes skin, no packaging required.

There are plenty of skin and hair care options to choose from for whole body indulgence.

Naked Lush products hang out in the shower

Haircare

Every year, Americans use 552 million plastic shampoo bottles. That’s a huge amount of waste that’s potentially ending up in our landfills and oceans. But what if we could eliminate them entirely? Enter solid shampoo bars: these concentrated pucks come in a variety of formulations for different hair needs and will outlast three 8 oz bottles of liquid shampoo! That’s a win for the environment and your wallet, too.

Of course, we’ve also got solid conditioner bars like our fan fave Jungle to replace even more plastic bottles in your shower and leave hair silky smooth.

Bath and shower

Where you might otherwise find bottles of liquid bath oil, jars of body scrubs and overpackaged soap, we’ve got naked options to help you reduce your waste while still filling your shower with fab products that actually work.

Our naked bath treats like bath oils, bath bombs and bubble bars treat your body and mind to a gorgeous soak in the tub, without any unnecessary waste. Even the shimmery and scrubby bits are plastic-free and biodegradable, so you can feel good about what you’re rinsing down the drain. Solid body scrubs like Scrubee exfoliate away dryness and moisturize in one swoop, and you’ll see our solid, naked bar soaps on display in our shops for all to see. And when you take a slice home, we’ll wrap it up in compostable paper—no fancy packaging here!

But wait, there’s more

Stripping away excess packaging is a fabulous way to reduce your environmental impact, but the benefits don’t stop there.

Planning a vacation? Our naked products are also convenient travel buddies because they’re naturally leak-proof, so you can say goodbye to messy surprises in your suitcase. Just throw your favorite naked products in your carry-on bag and enjoy breezing through airport security with a gorgeous fragrance in your wake. Check out our round, oval and square reusable tins as a handy way to store and transport your naked goods.

As an added bonus to reducing waste, all our solid, naked inventions are naturally self-preserving too, meaning they don’t need any synthetic preservatives to stay fresh.

Ready for a nude awakening? Browse all of our naked products online or visit your local store. You can always chat with our customer care team at 1-888-733-5874 to see what naked products are best for you.

Share this story:

Products featured in this article:

Products featured in this article:

Add to Wishlist
7 To 3
Cleansing Pad

7 To 3

Gentle reusable wipe

4 stars out of 5
Add to Wishlist
Full of Grace
Serum

Full of Grace

Nourishing solid serum

4.5 stars out of 5
Add to Wishlist
Jungle
Solid Conditioner

Jungle

Soften and tame wild hair

3 stars out of 5
Add to Wishlist
Scrubee
Body Butter

Scrubee

Buttery, scrubby honeybee

5 stars out of 5
Add to Wishlist
Round Tin
Accessory

Round Tin

Round and round it goes

3.5 stars out of 5
Add to Wishlist
Oval Tin
Accessory

Oval Tin

Get oval it

4 stars out of 5
Add to Wishlist
Square Tin
Accessory

Square Tin

Hip to be square

4 stars out of 5