Love is in the Air

The science behind love, lust and scents
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When it comes to getting romantic, love is literally in the air!

From scented candles, massage oils, perfume and more, many products are scented specifically to spark desire. Sure, they smell irresistible, but how do they work?

The science of desire

Spoiler alert: it’s is all in our heads. Maybe not entirely, but it does start in our brains. Desire is triggered when we see, hear, think about, smell, taste or touch something that stimulates our senses. Once that happens, signals are sent from our brains through to our nervous systems and BAM! We’re overcome with desire.

What are aphrodisiacs?

For centuries, a variety of foods, perfumes and essential oils have had a reputation for increasing our libidos. These aphrodisiacs come in many forms, but the scent of chocolate, vanilla, cinnamon, lavender, rose and jasmine are said to really get our motors running. But what is it about them that actually spark romance?

Unicorn Horn Bubble Bar getting crumbled under running water

Unicorn Horn Bubble Bar getting crumbled under running water

Dark chocolate

From its taste to its smell, this sensual treat has been associated with love and passion since the time of the Aztecs. It’s believed that just the scent of chocolate can cause a spike in dopamine and beta-endorphins, which is said to increase feelings of pleasure. It’s just one of the reasons our Cherryish Body Scrub is made with chocolate extract and cocoa absolute for a dreamy, chocolatey scent. You’ll also find dark chocolate in Soft Coeur Massage Bar – so grab a partner and get hands-on.


When it comes to intoxicating scents, vanilla is at the top of the list – it’s no wonder you’ll find it almost everywhere from candles to soaps and body washes! This natural mood enhancer contains heliotropin, which is said to have a euphoric effect on your brain to make you feel oh-so-good. Just apply a little Vanillary Perfume on to find out for yourself!


Spicy and stimulating, it’s no surprise to see this one on the list. Cinnamon has a long history as an aphrodisiac. According to a number of studies, cinnamon has been measured to increase sensual appetites when consumed. It literally heats up your body (and, thus, your sex drive) making it the perfect addition for a date night. Add a little “heat” to your evening with the Wiccy Magic Muscles Massage Bar. Made with cinnamon leaf oil, you and a partner are sure to feel the heat with this warming bar.


You might think of lavender as a relaxing scent and you’d be right! In fact, it’s why we use so much lavender essential oil in products like our limited edition Valentine’s Day Unicorn Horn Bubble Bar, and year-round favorites Twilight Bath Bomb and Sleepy Body Lotion. They’re all made to help your mind and body feel soothed and relaxed. However, this beautiful fragrance has also been touted as the “herb of love” for centuries. Throughout history, people have been using sprigs of lavender and lavender oil to give clothes, linens and more a sensual scent. Just one sniff can help relax the mind and stimulate your senses, too.


An ancient symbol of love, roses have been getting us in the mood for ages. The flowers contain a chemical called phenylethylamine, which is partially responsible for their distinctive aroma. After just one whiff, roses immediately make us feel happier, relaxed and amorous. Since roses undeniably say romance, we’ve filled our limited edition Valentine’s Day delights with rosy goodness. Lather up with dreamy rosewater lathers with Tunnel Of Love Soap, or soak in a bath with a Rose Bombshell or Tisty Tosty Bath Bomb to test it out for yourself!


Sweet and warm, jasmine has a floral, heady aroma that’s long been associated with intimacy and romance. Its powerful scent is said to help give your libido and self-esteem a boost. No wonder it’s such a popular choice in perfumes! For Valentine’s Day, the super softening Tender Is The Night Naked Shower Cream will set the mood with a jasmine infusion and silky murumuru butter, and the scintillating Heart Of Enlightened Expectation Bubble Bar Melt blends jasmine and fair trade cocoa butter for a seriously romantic soak in the tub.

Check out our entire Valentine’s Day range to find a special something special to tantalize your senses!

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