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Creating Lush’s Curly, Coily and Textured Haircare Range

In 2021, Lush launched its first haircare range exclusively for curly, coily, and textured hair. The launch was the hard work and innovation of product inventor and in-house Black haircare specialist Sarah Sango.

Sarah made the range to care for a wide range of hair types so that we could meet the needs of anyone who walks into Lush. Below, Sarah discusses the range on its first birthday and reflects on the impact of her work. Then, writer Milla Alexander goes deeper into the story behind our haircare range and the nuances of caring for and celebrating Black hair.

First anniversary Q&A

Q: Knowing that a year has passed since the development and launch of the hair products, have you noticed any changes in the industry related to inclusivity for Black haircare-specific products?

A: Yes! I’ve noticed that other corporate businesses have also started to include curly, coily, and textured hair products into their haircare ranges. I’ve seen more diverse images being used to promote hair products and services. I’ve seen more of the correct language being used to describe the hair types that these products and services cater to. It’s very empowering and I want to see this evolve even more.

Q: Are you working on any new products that you're excited about?

A: I’m working on some really exciting products to add to the range, yes. We have had some of these tested and have been given fantastic feedback. Curls, coils, and textured hair products are endless and we aim to ensure that Lush can provide a full range to complete various hair routines.

Q: What was a highlight for you whilst working on the range? Is there a memorable moment you'd like to share?

A: When I was training on the shop floor in a Lush Store one day, a young girl came into the shop with her friends. She must’ve been about 14 years old. She had coily, textured hair and her friends had caucasian hair. She was delighted to see that there were products for her. A member of staff gave her a lovely consultation and she left feeling really happy with lots of samples. She later posted a video of her using products following the LOC method that she had been advised of in-store. The outcome of her hairstyle was gorgeous and she looked very confident and happy. I guess this meant a lot to me because I know how much my daughter loves Lush and she can look forward to the same experience along with many others with our hair texture.

”I just think that anywhere you go, there should be products available for Black hair.”—Sarah Sango

Sarah Saango poses for a photo on a yellow background and wears her hair in a long side braid.

A chat with Milla

Lush has been creating innovative hair products since its days as Cosmetics To Go. From Shampoo Bars to Hair Treatments, there’s not much the company hasn’t put its hand to. But when it comes to products for Black hair types there’s always been something missing. Working for Lush for several years, I was never able to fully commit to a complete hair routine; there just wasn’t enough targeted to my needs.

Enter Sarah Sango. She has 19 years’ experience but came from modest beginnings. After starting out making teas and coffees at her first salon in Brixton, Sarah went on to train as a hairdresser and gained national vocational qualifications in Black hair amid becoming a mother. Alongside her growing family, she built up a client base and grew her own brand. Before she knew it, she was travelling to Fashion Weeks and taking the lead on Black hairstyling. “So many of the Black models were shocked that someone was there to do something with their hair. They’re used to being told to fix it themselves or having somebody just spray it with a bit of oil sheen. Being there was fulfilling but it was also quite upsetting knowing that they weren’t given the same time as white models.”

Sarah is also my cousin. I remember growing up and me, her and her sister Renée (another cousin), getting our hair done in single braids on a Sunday, ready for the school week. These hairstyles took the entire day and Sarah would cry and battle her mum throughout the whole process. Yet she would be the one that would come home on Monday afternoon having taken them all out: “I used to see the white girls running around the playground with their hair blowing in the wind and I wanted mine to do that too,” she says. It’s safe to say that she’d be in big trouble and have to go to bed early that evening.

Many years later, I bumped into Sarah in Brixton to find out she was working as a hairdresser. I was delighted to hear this news as I’d neglected my hair for a long time and wanted a change. I went to her salon and we bonded while she gave me a treatment, trim, and blowdried my hair straight. Now it was my turn to let my hair blow in the wind. When I think of it now, we grew up in a time when wearing our hair in its natural form was undesirable. Even in our late teens and early twenties, we’d choose to straighten it in an attempt to be seen as ‘prettier’ and more ‘professional’. Since that day, I’ve only gone to Sarah to have my hair done. She’s given me a fringe, a full head of blond highlights, a brilliant blue color and the big chop. Over the years we’ve spent hours bonding as she’s supported me through some of the boldest statements of my life. It’s throughout these years we’ve also seen each other decide to embrace how our hair grows from our head and celebrate it in its natural state.

Cut to 2018 and Sarah was contacted by someone at Lush who was looking for an experienced Black hairdresser to join a new concept being created for the brand: The Lush Hair Lab. Sarah met with product inventor Daniel Campbell and it became clear quite quickly that it was going to be a great collaboration. She joined as the Lush’s Black Haircare Specialist and got straight down to business, taking her role extremely seriously: “I’m able to bring my experience, create product, and give over the knowledge I have about the culture behind Black hair: how we style it, how we care for it, and what it means to us.”

So, after exploring and testing the products Lush already had in its arsenal, Sarah was able to get into the lab with Daniel and tell him what was missing: “I just think that anywhere you go, there should be products available for Black hair,” she says. “It's my goal and my responsibility to make sure that everybody is able to find products that are suitable for them, whatever their needs, when they come to Lush. I'm not a scientist and I’m not really familiar with formulas. But I know the essential elements and ingredients a product needs to look after Black hair.”

Creating those products is exactly what she did. Seeing the benefits that pre-existing product Avocado Co-wash already had for curly, coily and textured hair, with vitamin-rich fresh avocado and moisturizing cocoa butter, Sarah felt the perfect thing to do was to create a sulphate-free version: “The lovely rosemary, lavender and nettle infusions ensure that the hair and scalp are still thoroughly cleansed without removing the natural moisture Black hair thrives on.”

Glory, formally J’s Mom’s Okra, contains okra gel, coconut cream, and castor oil, all working to give the hair slip: “You have to be careful when handling Black hair—it’s very delicate. Glory allows easy combability without the risk of damaging the hair.” Power, previously called Hair Necessities, is great for those who’ve chemically treated their hair. With sweet potato bursting with biotin and shine-inducing almond oil whizzed in, you’ll be protected whether you routinely relax your hair or like to experiment with bleach and color: “It’s full of protein to help rebuild the structure so if you’ve decided to chemically manipulate your hair, Power will bring that reparative element into your routine.”

Then come the styling products of the range. With the LOC method being a staple regime for many people with curly, coily or textured hair, Sarah was keen to create a trio of products that could be used separately or in combination when someone might be using the popular technique. She explains, “The LOC method is a process used to apply moisture and ensure that the hair is absorbing it in the right way. LOC is an abbreviation for Liquid, Oil and Cream. The liquid is applied first, which is a form of hydration that also opens the hair shaft to allow oil to be absorbed. Then you apply the oil, which supplies the moisture element. And on top of the oil, you would add the cream which finishes and defines your style.”

Super Milk can be used in the first step of the LOC method. Almond, coconut and oat milks deliver hydration while extra virgin olive oil helps to strengthen. “Super Milk is the perfect primer. On its own, it’s a great detangler that protects the hair from heat, and it also preps the hair for any other products you might want to use.”

Renee´s Shea Souffle, which can be used in the second step, holds a special place in Sarah’s heart. The rich hair and scalp oil, which is named after Sarah’s sister who inspired the recipe, boasts beautiful fair trade shea butter and extra virgin coconut oil and castor oil. Whipped up with other conditioning ingredients, the souffle is light, versatile and provides a moisture boost to any Black hair type. Renée found a recipe online and took some shea butter a friend of hers brought from Ghana, whipped it up with essential oils, and produced a hair balm she would share with friends and family. Sarah used it in her children’s hair and loved that it was inspired by the Black community. “When I got to Lush, I instantly thought, ‘Lush needs something like that!’ I wanted to use the basis of the recipe my sister used because it’s not only beneficial for your hair, but it’s brilliant on the scalp. And so, we named it after her. I’ve got a son and two daughters all with very different hair textures and it works so well for all of us. I want other families to have a product like that.”

And finally, there’s Curl Power. Named by me, back in my days at Lush, Sarah created this product for all those people who want to keep their hair in its natural form. The deeply moisturizing cocoa butter and highly humectant molasses give the hair all it needs for styling, while linseed gel adds lustre and shine. “Black people are constantly told by society and media that their hair in its natural state doesn’t look good enough or isn’t professional enough. Curl Power is that final styling product for anyone who feels empowered to wear their hair as it is. No heat, no chemicals, just in its natural, beautiful form.

And she’s not finished. Sarah continues to test secret formulas she’s created in the lab with the hope that the Afro hair range will keep growing. You can follow her on Instagram for insights and top tips for how to use the products in the new range.

Written by Milla Alexander