Emulsifies ingredients and creates lather
When this safe synthetic ingredient comes in contact with water, it creates a rich cleansing lather that can trap oil-based dirt from the hair, allowing it to be rinsed away. Sodium laureth sulfate allows you to work shampoo through the hair more easily, giving the fresh and clean feeling we'd expect from a shampoo; surfactants also leave the hair feeling conditioned and soft. All of our sulfates are safe synthetic surfactants with a long history of safe use. We use these ingredients in concert with fruit juices, clays and powders and essential oils in our haircare to cleanse the hair. When used in a body product, this ingredient creates a rich lather to give you the bubbles you'd expect from a cleansing product.
Sodium laureth sulfate is a surfactant. It's partly water-soluble and partly oil-soluble, allowing oil and water to become dispersed.
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