Fur Trim is a Trap

Each year in Canada, over 3 million animals are killed for their fur. Some are trapped and killed in the wild, and others are raised in confinement in fur farms. Fur is not humane. Fur is not green or environmentally friendly. Fur is not necessary, even when exploring the Arctic. The use of fur is justified by a number of reasons, but it's a trap. Retailers are feeding us misinformation. Companies like Canada Goose have been chiefly responsible for the recent resurgence in fur trim.

In December 2012, we turned all of our shops in Eastern Canada - 25 shops in Ontario, Quebec and Nova Scotia, into campaign centers where employees, customers, and supporters came to sign postcards urging Dani Reiss, the CEO of Canada Goose to stop using fur trim on his products. We also transformed our Queen St location in Toronto into a live performance for 24 hours to share the brutal cruelty of the fur industry.

During the busy Christmas season, we managed to get over 3000 postcards signed and sent.

Our Partners

Once again we've proudly partnered with The Association for the Protection of Fur-Bearing Animals. Sales of Charity Pot support their efforts and awareness campaigns. Since 1944, The Association for the Protection of Fur-Bearing Animals (also known as Fur-Bearer Defenders), has been working to end the commercial fur trade by exposing trapping cruelty and through protecting fur-bearing animals in the wild of in confinement.

Please visit www.furtrimisatrap.com for more information and to get involved.