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RED de Turismo Sustentable y Desarrollo Social, A.C. implements sustainable tourism models that strengthen family businesses and micro-enterprises in rural communities throughout northwest Mexico, generate non-extractive employment alternatives, and support the conservation of endangered species and habitat in natural protected areas and priority regions for biodiversity conservation. RED believes that socio-economic development and conservation go hand in hand, and that local residents have an important role to play as stewards of the natural resources that surround them.