25:43

This is a great fresh smelling fragrance for everyday use. It smells of citrus, vanilla, with a hint of muskiness.

When I was smelling all the cups at the store, the first one that caught my attention was Vanillary. I was about to pay for it when I saw this interesting perfume name. From the moment I smelled it, I was hooked. There's something about this fresh citrus-y smell that can't keep me away. I sprayed some on my hands and every now and then (while I was walking around the store checking out other products) I would unconsciously raise my hand to my nose so that I can smell it again. On top of the wonderful smell, what really sold me on it was the cute backstory of this perfume. How can a girl not like a romantic story like that?

This is my go-to perfume. I used to be a wearer of only-citrus perfumes, so this wasn't a ridiclous change or anything. SO glad I switched to this; everywhere I go, people comment and it seems to bring back good memories or a reminder of their favourite treats.

I smell like key lime pie. Seriously - who doesn't want that? (Disclaimer: If you don't want to smell delicioius and sexy all at the same time, this perfume is NOT right for you!)

This perfume is even better than I was hoping for! When you first spray it on it smells very citrusy and vanilla-spicy. Once it wears down you smell like a spicy cake - YUM!

I can't believe how I can still smell this on me when I go to bed at night. I spray once on the back of my neck and one on my wrists, which I also spread to the front of my neck. A little definitely goes a long way.

This is my all time favourite perfume. One spray and it literally lasts all day- I don't need to reapply it. I wear it at least twice a week, if not more, I got it in March 2012 and I still have 3/4 of the bottle left. Yes, it is a small bottle but it lasts a long time.

I love this perfume. I bought the 9 ml size and will have to get the bigger bottle as well! It has such a distinctive, yummy scent. I have been told by my dad, a waitress, and every guy I work with that it smells like cinnamon buns. It's funny because I smell more citrus than sugar in the scent, but I guess everyone smells differently. I love it and wear it everyday. And a friend of mine even said, "I love your smell!" Can't go wrong.

now i went to lush with my boyfriend and went to the perfume section, every time i wear this perfume he can tell ( since i have about 4 others i use ), so this aroma is loved by almost every one I hang out with.it is a very sweet,magical and, candy sort of smell with a hint of citris.I love this perfume honestly when it runs out im going to buy the big bottle even if its [$]....and im a tad bit conservative with my money. so if you like sweet this is the perfume!!I give it a 9.5/10

I fell in love with 25:43 the second I first smelled it in store! It's a very feminine scent, and it lasts literally all day, through school, gym class, and after school sports. I bought the 9ml size in the beginning of March, and I'm just running out of it now, at the end of August. The only complaint I have about this is the packaging. It was really hot the day I bought it, and on the car ride home, the paint sort of melted and got all over everything.
But other than the packaging, this perfume is sooo amazing! While it is a more summery scent, I think it'll transition perfectly into fall and winter.

i smelt this today and was so totally taken away by the scent i think it took me to another place, planet or dimension!

i never want to wear another perfume for the rest of my life. 25:43 is thee scent

This scent was super hard to come by, they could not keep it in stock in store or online. Finally I grabbed the last one when I saw it. It is just the small spray so I am making it last. The smell is so nice and fresh!!!

Love this so much. It's a great, light scent that should do really well with an enormous array of people. If you just smell it as is, it has very citrus top notes, but generally dries down to a more sweet scent (like lemon cake, as others have remarked).
So glad to hear it's being kept around forever, hope that means the solid version is coming soon for my bag!

I fell in love with this at first spritz!
Smells very similar to aquolina's "pink sugar"...

25:43 is much nicer though!

Quite an intense citrus burst at first, then it warms up and dies down to a sweet, sugary glow.

I've been disappointed in the past with other scents only because they don't mix nicely on my skin....and smell tooo strong!

Alas, my new found match! I love this lush scent! Highly recommend !

I bought this scent yesterday... I smelled it once and was sold. It's such a beautiful combination that I can't explain. It's perfect! I don't even wear perfumes but I couldn't wait to apply it after my shower this morning. I can still smell the soft notes hours later. I hope LUSH never discontinues this one... it would be a sin.

I've fallen in love with this fragrance. I can tell I'm going to need more of it....

This smells so unique! Amazing! I was a little iffy by reading the description, but this is so lovely! I normally dont like citrusy scents but this is nicely blended to make it a true masterpiece! I got only the sample, and am seriously considering buying a bigger bottle! Love the sample bottle btw! :)I wish the pefumes lasted a but longer, but they do pretty good!

Today I walked into my local Lush, a bit disappointed that there were no more sample sized exclusive perfumes for sale. Not super bummed though, it was Valentine's Day and I was there with my partner. But luckily there was this perfume on display. I ended up liking it better than the used tester set for the sample sized exclusive perfumes. When I put it on, it just felt right. Its feminine without being too frumpy, I feel I can wear it to school without coming off as on the prowl. The everyday scent I have been looking for. It stayed the longest in my hair, I can still smell it, despite being at the local market today. Thank you Lush :)

I think this might be the best perfume Lush has ever come up with! Had to buy the big bottle!

AMAZING!! I was unsure when I first put this on my skin, I'm not a fan of citrus. But just like Tuca Tuca, when that first came out, it was two or three days before it just hit me...I woke up one morning and NEEDED 25:43. I panicked when I opened my eyes (and nose) and I didn't have it...Disaster! It is now sitting safely in an empty Jasmine and Henna pot along with my other 9ml perfumes (Lust, Cocktail, Ginger, Tuca Tuca...) and I now wake up without panic attacks :) In one sentence: starts citrus-y, settles sweet and warm and smelling like a freshly baked muffins..almost...almost...better than Vanillary!! Get it while you can!! :)

Finally, it has arrived! I had heard about this perfume long before it's arrival, and could not wait to get my hands on it. The initial scent is quite fresh and cheerful, with definite lime notes peeking through, but it quickly changes into a more complex blend of tonka and subtle comforting notes which will leave you feeling in love in the world all over again!
I can clearly see why this particular blend is being released in time for Valentine's Day, but I will definitely be grabbing a second bottle before it is out of stock. This bad boy is going to be keeping my partner's brain nice and fuzzy for quite some time, it's like happiness in a bottle!

When I first heard about this perfume, I was already quite excited as I saw it had tonka and vanilla in it. I wasn't too sure about the citrusy part though, as citrus tends to be a hit and miss with me.

So I went and tried the perfume. My first reaction? I was disappointed. It came on way to citrusy for my liking.

But 15 minutes later, I couldn't stop sniffing myself! The citrus faded a little so the sweet vanilla and tonka notes underneath it started to appear. My goodness, it smells like a sensual key lime pie! My boyfriend couldn't even get enough of how good I smelled when I went to see him later that day.

Thank you Mark Constantine for this winner of a perfume! :)